NTG STUDIO WEBShort answer
To measure your site, install Google Analytics 4 and Google Search Console, set up events for WhatsApp clicks, calls, emails and forms, mark them as key events, then track six metrics each month: visitors, sources, top pages, enquiries, enquiry rate and the Google searches that show you.
Key takeaways
- Without measurement you can’t know if the site pays
- WhatsApp clicks must be tracked as conversions
- Search Console shows what people type to find you
- A monthly dashboard of six numbers is enough
How many people visit your site? Where do they come from? How many contact you? If you can’t answer, you’re flying blind. Here is how to set up simple, useful measurement.
The two essential tools
Google Analytics 4 (GA4): what visitors do on your site, where they come from, what they click.
Google Search Console: how Google sees your site, which searches show it, which errors get in the way.
Both are free.
Setup
- Create a Google Analytics account with a company Google account.
- Create a GA4 property and get the tracking code (or use Google Tag Manager).
- Install it on every page of the site.
- Add the site to Search Console and submit your sitemap.
- Link Search Console and Analytics.
Track enquiries, not just visits
Most importantly: track the actions that have value.
- WhatsApp click (wa.me link).
- Phone number click (tel: link).
- Email click.
- Form submission.
- Plan selection or add to cart.
Mark them as key events in GA4. Your site becomes measurable in enquiries, not visits.
NTG Studio Web does it for you (Analytics & ads, Technical & local SEO). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
The 6 numbers to track monthly
| Metric | Where | What it tells you |
|---|---|---|
| Users | GA4 | Audience |
| Traffic sources | GA4 | Google, Facebook, direct, WhatsApp |
| Top pages | GA4 | What interests people |
| Key events | GA4 | Number of enquiries |
| Enquiry rate | Enquiries ÷ users | Site effectiveness |
| Searches and positions | Search Console | Your Google visibility |
Deciding with these numbers
- Many visits, few enquiries: improve conversion (Turning visitors into clients: 15 conversion levers).
- Few visits: work on SEO and advertising.
- A heavily viewed page with no enquiries: add a button and a clear offer.
- A search showing you with no clicks: improve the title and description.
Personal data
Mention these tools in your privacy policy, in line with Law No. 2024/017. See Law 2024/017 on personal data: what your website must do.
What we do
Every NTG Studio Web site ships with Google Analytics 4, Search Console and tracking of WhatsApp clicks, calls, emails, plan choices and forms, ready to use. The Care & Growth plan includes a monthly report you can read in five minutes.
Frequently asked questions
Is Google Analytics free?
Yes, Google Analytics 4 and Google Search Console are free.
Do I need a cookie banner?
Analytics tools set cookies. Cameroon’s personal data law requires informing users and, depending on the case, obtaining consent. At minimum, mention it in your privacy policy.
What’s the difference between Analytics and Search Console?
Analytics measures what visitors do on your site; Search Console measures how Google sees your site and which searches show it.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →