NTG STUDIO WEBShort answer
An ad that sends people to the homepage or to "message us in inbox" wastes much of the budget. A dedicated landing page repeats the ad’s exact promise, presents one offer with price and proof, and offers one action (WhatsApp, form, call). Track every enquiry with Google Analytics and the Meta pixel to optimise.
Key takeaways
- One ad, one page, one action
- The page must echo the ad’s words
- Measure cost per enquiry, not likes
- Test small budgets before scaling
"I spent 200,000 FCFA on Facebook ads, got likes, but no clients." A common story. The problem is rarely the ad itself: it’s what happens after the click.
Where do you send the clicks?
- To your Facebook page: visitors see everything except the ad’s offer.
- To "message us in inbox": many people never write.
- To your homepage: they have to hunt for the offer.
- To a dedicated landing page: they find exactly what the ad promised, with a button to act.
What a good landing page has
- A headline echoing the ad’s promise.
- Benefits in three or four points.
- The price or offer ("full health check at 35,000 FCFA this month").
- Proof: real photos, reviews, figures, guarantees.
- One action: WhatsApp button with a prefilled message, short form or call.
- A short FAQ to remove last objections.
- Fast on mobile: most ad clicks come from phones.
NTG Studio Web does it for you (Analytics & ads, Custom website design). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
Google Ads or Facebook Ads?
| Google Ads | Facebook and Instagram | |
|---|---|---|
| Audience | Already searching for the service | Not searching yet |
| Strength | Strong buying intent | Targeting, visuals, volume |
| Ideal for | Emergencies, specific services, B2B | Products, events, offers, awareness |
Measure to avoid waste
Install Google Analytics 4 and the Meta pixel on the landing page, and track:
- cost per click;
- enquiry rate (WhatsApp clicks, forms, calls);
- cost per enquiry;
- cost per signed client.
Cut ads that cost a lot per enquiry, scale the ones that pay. See Measuring website results: Google Analytics 4 made simple.
Classic mistakes
- Boosting a random post instead of building a campaign with a goal.
- Targeting "all of Cameroon" when you only deliver in Douala.
- Changing the ad every two days without giving it time to learn.
- Judging on likes instead of enquiries.
Our offer
We build landing pages from 59,000 FCFA and install tracking (Google Analytics, Meta pixel, conversions) so every franc spent on ads is measured.
Frequently asked questions
What budget for Facebook ads in Cameroon?
You can start with a few thousand FCFA a day to test. What matters is measuring real cost per enquiry and scaling only what works.
Google Ads or Facebook Ads?
Google Ads captures people already searching for your service; Facebook and Instagram create demand among a targeted audience. Many businesses combine both.
Do I need a website to advertise?
Not strictly, but a landing page greatly increases the enquiry rate and lets you measure results precisely.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →