NTG STUDIO WEBShort answer
An AI chatbot instantly answers frequent questions (prices, hours, timelines, areas), qualifies enquiries and hands ready buyers to a person, on your website or on WhatsApp. It’s useful as soon as you get many repetitive questions or messages outside business hours. It must be trained on your real information and always offer to talk to a person.
Key takeaways
- The chatbot handles repetitive questions; people close the deal
- It must be trained on your real information, not invent
- Always offer a hand-over to a person
- Track the questions asked: they improve your website too
"Hello, how much is it?" "Do you deliver to Bafoussam?" "Are you open on Sunday?" If your team answers the same questions fifty times a day, a chatbot can save hours, and win you the clients who write at 10 pm.
What a chatbot does well
- Answers instantly, 24/7, to frequent questions.
- Qualifies: which service, budget, city, urgency.
- Guides to the right page: pricing, booking, product.
- Books an appointment or prepares a quote.
- Hands over the qualified lead to a person, with a conversation summary.
What it must not do
- Invent prices or promises.
- Give personalised medical or legal advice.
- Stop clients from reaching a person.
On the website or on WhatsApp?
On the website: it welcomes visitors, answers while they explore your offer and guides them to act. Simpler and cheaper to set up.
On WhatsApp: it answers where clients already write. This goes through the WhatsApp Business API, via an approved provider, with conversation-based fees.
Both can share the same knowledge base.
NTG Studio Web does it for you (AI chatbot & tools). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
Setting it up well
- List the 30 most frequent questions and your approved answers.
- Gather your information: services, prices, hours, areas, timelines, terms.
- Set the tone: formality, style, languages.
- Set limits: off-limits topics, hand-over to a person.
- Test with your team, then with a few clients.
- Review monthly the questions asked: they reveal what’s missing on your site.
Example uses
- Clinic: hours, specialties, test preparation, booking.
- Store: availability, sizes, delivery, order tracking.
- Microfinance: loan terms, documents required, calculator.
- School: fees, admissions, calendar, transport.
Budget
An AI chatbot trained on your business and built into your site starts at 150,000 FCFA at NTG Studio Web, and is included in the Business Pro plan (from 590,000 FCFA). You can try our own site’s assistant, bottom right of this page.
Frequently asked questions
How much does an AI chatbot for a website cost?
With us, an AI chatbot trained on your business starts at 150,000 FCFA, and it’s included in the Business Pro plan. WhatsApp Business API integration is quoted by message volume.
Can the chatbot answer in French and English?
Yes, and in a style suited to your clients, using your usual wording.
Can the chatbot get things wrong?
A badly configured chatbot can make up answers. It must be limited to your approved information, with a hand-over to a person.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →