NTG STUDIO WEBShort answer
A property page that drives viewings shows a gallery of professional photos, a floor plan, a video or 3D tour, price and charges, legal status, the neighbourhood and its amenities, a financing calculator and a button to book a viewing or video viewing. It qualifies visitors before they travel.
Key takeaways
- The first photo decides the click
- The floor plan and 3D tour prevent pointless viewings
- Showing the price qualifies requests
- The mortgage calculator filters budgets before the appointment
A property listing has two contradictory jobs: make people want to visit and avoid pointless viewings. A well-built property page does both. Here’s its anatomy.
The cover photo
It triggers the click in the list. Natural light, a wide angle, a tidy room, a straight horizon. For a villa, the façade or the pool. For an apartment, the living room with the view.
A gallery in the order of a visit
Outside, entrance, living room, kitchen, bedrooms, bathrooms, terrace, surroundings. Visitors rebuild the property in their head. Disordered photos lose them.
NTG Studio Web does it for you (Custom website design). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
The floor plan
A simple plan with each room’s area. It’s the most requested element and the most often missing. It prevents viewings by people who needed one more bedroom.
The video or 3D tour
A two-minute video following the visit route, or a 3D tour for high-end properties. Essential for the diaspora, as described in Real estate website: selling to the diaspora with confidence.
Key figures
Price or rent, charges, area, number of rooms, floor, parking, generator, borehole, security. Shown in a readable table, not buried in text.
Legal status
Land title, co-ownership, checks carried out. One line is enough, but it must be there.
The neighbourhood
Schools, shops, clinics, main roads, travel time to the centre. A small map and an honest description. People often search by neighbourhood, and these paragraphs feed your local search visibility.
The financing calculator
Monthly payment by deposit and term. Visitors check their budget themselves, and you receive requests from people who can buy. Try it on the Kribi Bay demo.
Action buttons
"Request a viewing", "Live video viewing", "Get alerts for similar properties", and the WhatsApp button with the property reference pre-filled.
Markup
Structured data describes the property (type, area, price, location) and the agency. Google and AI assistants then understand the offer precisely.
For developers and architects, read Developer and architect websites: selling off-plan and showing your work. Our full offer is on Real estate & architecture.
Frequently asked questions
Is a 3D tour essential?
Not for every property. It’s worth it for high-end properties and diaspora sales. A good walkthrough video covers most cases.
How many photos per property?
Fifteen to twenty-five quality photos, in the order of a visit: outside, entrance, living room, kitchen, bedrooms, bathrooms, outdoor areas.
Should we give the exact address?
The neighbourhood and a landmark are usually enough. The exact address is shared after qualification, for the owner’s safety.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →