NTG STUDIO WEBShort answer
An effective business website has at least a clear homepage, one page per service, an about page, work or reviews, a contact page with WhatsApp and a map, and the legal pages. A pricing page and an FAQ greatly increase enquiries, and a blog brings Google traffic over time.
Key takeaways
- One page per service, not a catch-all "Services" page
- The homepage must say what, for whom and where within 5 seconds
- Showing prices or ranges increases qualified enquiries
- Legal pages are mandatory and reassuring
A business website doesn’t need fifty pages. It needs the right pages, each with a clear role. Here is the list, page by page, with what to write.
1. Home
Role: say within five seconds what you do, for whom and where, then guide visitors.
Write: a headline describing your offer ("Paediatric clinic in Douala, open 7 days"), a one-line promise, an action button (WhatsApp, booking, quote), your main services, proof (figures, reviews, client logos), a contact reminder.
2. One page per service
Role: answer a specific search and convince.
Write: the problem you solve, how, for whom, timeline, starting price, examples, an FAQ and an action button. This is the page that ranks on Google for "[service] + [city]".
3. About
Role: build trust.
Write: your story, your team with real photos, qualifications and accreditations, values, address. Visitors want to know who is behind the business.
4. Work or case studies
Role: prove it.
Write: for each project, the client’s need, the solution, the result, photos. For a firm or clinic, anonymised cases or practice areas.
5. Pricing
Role: qualify enquiries.
Write: starting prices, ranges or plans, what’s included, payment terms (Orange Money, MTN MoMo, transfer, instalments). Even a "from" price is enough.
NTG Studio Web does it for you (Custom website design, Technical & local SEO). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
6. Reviews and testimonials
Show your real Google reviews with name (or initials) and date. Never fake reviews: they destroy trust and are penalised by Google. See Google reviews: getting more and handling negative ones.
7. FAQ
Role: remove objections and appear in Google and AI answers.
Write: the ten questions you get most, with short, direct answers.
8. Contact
Write: WhatsApp button, clickable number, short form, address with a landmark ("opposite…"), Google Maps, opening hours.
9. Blog or advice
Role: attract visitors looking for answers before they need you.
Write: guides answering your clients’ questions. Exactly what you are reading now.
10. Legal pages
Legal notice, privacy policy, and terms of sale if you sell online. They’re mandatory and reassuring. See Legal notice, terms of sale, privacy: the mandatory pages.
Priority order
If the budget is tight: home, services, about, contact, legal notice. Then add pricing, FAQ, work, and finally the blog.
Frequently asked questions
How many pages should a business website have?
Between 5 and 15 for most SMEs. What matters is having a dedicated page for each service you want to be found for.
Should I show prices on my website?
When possible, yes, at least as a range or starting price. It filters enquiries and reassures.
Is an FAQ page useful?
Yes. It answers objections, reduces repetitive calls and helps your site appear in Google and AI answers.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →