NTG STUDIO WEBShort answer
A communication agency website convinces with case studies that tell the problem, the idea and the measured results, a clear positioning (sectors, expertise), an introduced team and a guided brief asking for objective, audience, budget and deadline. The site’s own design must demonstrate the agency’s level.
Key takeaways
- A case study tells a result, not just a pretty image
- Precise positioning attracts better clients
- The guided brief filters out requests without a budget
- The site is the first piece of work prospects judge
A marketing director looking for an agency checks two things: what you’ve done, and whether you understand their problem. Your site must answer both in under a minute, with a design that proves your talent.
Case studies, not a gallery
A gallery of logos and posters doesn’t say why you’re good. A case study follows a simple structure:
- The client and their challenge: launch a product, reposition a brand, recruit
- The idea: the creative angle and why
- The execution: assets, channels, images
- The results: awareness, sales, followers, attendees, with verifiable figures
Filters by sector and assignment type help prospects find a case close to theirs. The Studio Kora demo takes this approach.
Clear positioning
"360° agency for every sector" differentiates no one. "Consumer brands in Central Africa" or "communication for financial institutions" attracts clients who choose you for your expertise. AI assistants also more readily recommend an agency specialised in a precise question.
NTG Studio Web does it for you (Custom website design). Free 30-minute audit, reply within 24 hours, payment by Orange Money or MTN MoMo.
The process
Discovery, strategy, creation, production, distribution, measurement. Clients understand what they buy and how you work.
The team
Photos, roles, backgrounds. An agency is people. Talent also attracts candidates.
The guided brief
A step-by-step form: objective, audience, deliverables, budget (in ranges), deadline, references they like. In two minutes, the prospect sends a usable brief. Requests without a budget or outside your scope filter themselves out.
Design, the first proof
Strong typography, controlled animation, fast loading. A slow or bland agency site contradicts everything it claims. Animation must serve the message without weighing the page down. Our Motion design service handles it.
Content
A journal with your campaign analyses, behind-the-scenes and views on the market. It shows the agency’s thinking and feeds search visibility.
For event agencies, read Event agency: configurator, gallery and qualified requests. Our offer is on Agencies & events.
Frequently asked questions
Should we show our rates?
A range per type of assignment (identity, website, campaign) helps filter. Many agencies state "from".
Can we show confidential work?
With the client’s consent, or anonymised. A case study without the brand name stays convincing if the result is clear.
Should our site change often?
Case studies, yes, with each standout project. The structure can stay stable for years.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →