NTG STUDIO WEBShort answer
A convincing construction portfolio selects ten to twenty representative references, gives each one a page with context, constraints, solutions, key figures and before-during-after photos, makes them filterable by type and region, and places them on a map. Drone videos and ongoing projects strengthen credibility.
Key takeaways
- A project page tells the story of a solved problem, not just a building
- Before-during-after photos prove know-how
- Filters by type let clients recognise themselves
- Ongoing projects show the company is active
Your projects are your best argument. Yet they often sit in a folder or on a phone. Well presented online, they convince a client before the first meeting.
Choose the right references
Select ten to twenty projects covering your activities (building, roads, industrial, renovation), regions and contract sizes. Fifteen complete pages beat a hundred photos without context.
The project page template
- A clear title: "12-storey building in Akwa"
- Key data: type, location, client (if allowed), value or range, duration, area or length
- Context: the client’s need in two sentences
- Constraints: difficult ground, tight deadline, occupied site, rainy season
- Solutions: technical choices, organisation, methods
- Outcome: on-time delivery, performance, client feedback
- Photos before, during and after
- Links to a similar project and to the quote form
The Bâtir Cameroun demo uses this structure.
Photos that prove
Before-during-after shows know-how better than any final image. Organise the photography: same angles at each stage, dated photos, a professional shoot at handover, and a thirty-second drone video for major projects.
Filters and a map
Clients look for a project like theirs. Filters by structure type, region and year, plus a map of completed work. The Routes & Ouvrages demo illustrates infrastructure project tracking.
Ongoing projects
An "Ongoing projects" section with recent photos shows the company is working today. For a project owner, it’s a strong signal.
Search visibility for project pages
Each project page is indexed: "factory construction Bonabéri", "Edéa road rehabilitation". These pages attract precise searches and feed AI assistants’ answers when they’re asked for a reference company for a type of work.
Share
Each new project page gets shared on LinkedIn and in your newsletter. The portfolio becomes a steady source of content.
For the full company website, read Construction company website: winning contracts and private clients. Our full offer is on Construction & materials.
Frequently asked questions
We don’t have good photos of our past projects; what now?
Start with what you have and organise photography on current sites now: a recent phone and regular photos are enough, plus a professional shoot at handover.
Can we name clients?
With their consent. Otherwise, describe the type of client ("industrial group", "public school").
Do we need videos?
A short drone video per major project is very effective, on the website and on LinkedIn.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →